| 翻訳と辞書 |
| Albert Heijn ： ウィキペディア英語版 |
Albert Heijn
Albert Heijn B.V. is the biggest Dutch supermarket chain, founded in 1887 in Oostzaan, The Netherlands. It is named after Albert Heijn, Sr., the founder of the first store in Oostzaan.
Albert Heijn is the oldest organization owned and operated by the Dutch supermarket operator Ahold. The founder of the company (Albert Heijn) was born in 1865. In fact, the name "Ahold" is short for Albert Heijn Holding. The stores are full service markets (as opposed to discounters) known for their focus on quality stores and products. This focus on superior products is part of the reason that Albert Heijn is regarded as one of the more expensive supermarkets in the Netherlands, Belgium and Curaçao. However, after a recent price war - initiated by Albert Heijn itself and involving nearly all Dutch supermarket chains from late 2003 all the way into 2006 - the prices are now at a more normal level.〔(In Dutch: Elsevier - Welke supermarkten profiteerden van de prijzenoorlog? )〕
At the moment, Albert Heijn's market share is around 30%. The company's logo consists of a stylized "ah" beside a white swoosh.
==Assortment==
Albert Heijn currently uses three distinct price levels. These include: the 'A-brands', a store brand and a discount brand named AH Basic. The store offers products at a quality near to a-brand products but at a lower price. AH Basic products mostly include commodities with a long shelf life. These products share the same simple packaging art to uphold the image of a no-nonsense, low price brand. AH Basic was introduced in 2013 to replace the Euroshopper brand, which is currently being phased out.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Albert Heijn」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|